The Story Behind Cholula

Cholula's Flavorful Fire finds its roots in a well-guarded recipe that's over 100 years old. This recipe blends pequin peppers, red peppers and spices in a delicate process that produces a perfect balance between flavor and heat.

Cholula Hot Sauce was named after the 2,500 year old city in Mexico. The term Cholula is derived from the pre-Hispanic word "Chollollan" meaning "the place of the retreat." Cholula's wooden cap and distinctive yellow label represent the care and quality tradition of Mexican artisanship. Cholula's intriguing packaging has become a quality icon, a symbol recognized by millions.

What was started as a local favorite soon gained international acclaim. Bottles of the zesty, delicious hot sauce began popping up in restaurant kitchens and retail stores all over North America.